Sunday, April 29, 2012

JuliaJune & Giovane Store Opening



As you may have seen some posts ago, I was kindly invited to attend the opening of two new stores; JuliaJune and Giovane, in St. Martens Latem.

First we have the concept store for JuliaJune. The brand describes itself as 'Edgy yet feminine' and 'Naughty yet romantic'. Those terms also seem to describe the interior of the boutique very adequately. Energy slams you in the face the moment you enter and your mood lifts a notch or two. 



Secondly, we have the boutique where the collections of Giovane are sold. Just like the clothes, the interior is a bit more rustic. Guy, owner of the brand, is passionate by hunting down and collecting vintage interior pieces. He personally decorated the stores with his very beautiful treasures.


The catering was taken care of by prestegious caterer Boxy's. We were served an entire meal in mini-portions, from amuse-bouche to dessert. Everything was of an incredible delisciousness. I was planning on not eating that much but I kinda failed ;)


Such a classy party. Even with a live band etc. I had the opportunity to chat a bit with designer Martin Vanmassenhove, a charming and funny man. I quote; ''You eat? How dare you?!''
 

Thanks to the people at JuliaJune and Giovane for inviting me, and the best of luck with the new stores!

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